Microsoft Dynamics™ CRM 4.0

Microsoft® Dynamics™ CRM 4.0 is a fully integrated customer relationship management (CRM) system. Microsoft® Dynamics™ CRM gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post-sales. With tools to enhance your company's sales, marketing, and customer service processes—along with native Microsoft® Office Outlook integration—Microsoft® Dynamics™ CRM delivers a fast, flexible, and affordable solution.

Microsoft® Dynamics™ CRM helps you drive consistent and measurable improvement in everyday business processes.

Marketing: A clearer view of customers and more informed marketing inves™ents
Segment customer lists into distinct benefit groups and then market to one or more of the identified segments using a workflow-driven model. With Microsoft® Dynamics™ CRM, your marketing professionals can leverage tools for:

• customer segmentation
• campaign planning and execution
• data extraction and cleansing
• analytics and reporting
• marketing/sales collaboration tools
• information sharing portals

Sales: Get more leads and close more business
Access a complete view of customer data online or offline, and leverage tools that enable your sales professionals to get real-time access to leads, identify cross-sell and up-sell opportunities, and close more deals, faster. Microsoft® Dynamics™ CRM provides:

• lead and opportunity management
• account and contact management
• territory management
• forecasting and sales analytics
• offline and mobile device access
• quick access to products, pricing, and quotes

Customer service: Provide more value to customers
Respond faster to customer service issues and empower your service organization to anticipate, address and deliver consistent, efficient customer care that contributes to long-term business profitability. Microsoft® Dynamics™ CRM provides functionality for:

• account and contact management
• case and interaction management
• product and contract management
• knowledge-base management
• service scheduling
• workflow across teams and groups
• service reporting and analytics

Works the way you do
With a streamlined user interface, wizard-based tools, and close integration with Microsoft® Office applications, Microsoft® Dynamics™ CRM works the way your people work.

• Get started quickly by working in a familiar Microsoft® Office Outlook 2007 interface that lets your people manage customer relationships without having to learn a new application.
• Empower users by enabling your people to create workflows and reports without the assistance of technical support. Instead, they create them via new wizard-based tools that are easy to use and maintain.
• Achieve results by helping your people make more informed decisions in how and where to invest their time, budget, and resources, with Microsoft® Dynamics™ CRM's improved planning, forecasting, and online/offline reporting features.

Works the way your business does
Microsoft® Dynamics™ CRM provides choice and flexibility in how you implement and customize your CRM application so you can achieve the best possible fit for your business.

• Consistent business processes with flexible business automation tools built on the same foundation as Windows, the Windows Workflow Foundation (WWF).
• Conduct business globally with full support for multiple languages, multiple currencies, and across multiple time zones.
• Model your business accurately with out-of-the-box support for many-to-many business object relationships and self-referential business relationships.

Works the way technology should
Microsoft Dynamics™ CRM is a highly flexible CRM system that can grow and change alongside your business, because it's built on industry-standard technology that's both reliable and efficient.

• Operational efficiency with a new multi-tenant architecture to help simplify deployment and support and to enable more efficient use of hardware.
• Multiple deployment options are supported, including on-premise, partner-hosted, and Microsoft-hosted in North America.
• Enhance scalability and performance with clustering and load balancing, as well as parallel inbox processing and wide area network (WAN) performance improvements.