Businesses are relying on social media more than ever to get their voices heard on the Internet. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation. As a business owner you need to keep your organization in check, and avoid these common online reputation management pitfalls.

More teenagers are leaving Facebook for other online platforms that feature images or videos and give them more control over who can be their friends. Based on a new Pew Research Center survey, only 51% of US teens are using Facebook. By contrast, 69% of US teens were reported to be using Snapchat, 72% Instagram, and 85% YouTube.

Do you, as a brand new business owner, know how to take advantage of social media exposure, especially if no one has any idea what your new business is all about? The truth is, you can succeed with social media, even if you have what could be perceived as a small, newbie brand.

Healthcare providers that use Social Media can interact with their patients, advertise new services, and quickly communicate urgent announcements or messages. There's immense potential for it to improve care, but also to expose patient-specific information.

In March 2018, disturbing reports circulated on the web that revealed a company named Cambridge Analytica harvested confidential details of 50 million Facebook accounts. If you’re concerned that your private details are being passed around by private companies, consider the following 3 tips to maintain a confidential Facebook profile.

Facebook’s newest action can mean bad news to businesses. The company had announced its decision to screen its News Feed to include less content from publishers and businesses and more from your loved ones. This comes after the allegations of how social media has unconsciously shaped people’s opinion and mental well-being.

Google has made reviews more visible within its search results, which means that online reviews will have a massive impact on customer behavior and your company’s search performance. If you’re not taking the time to generate good reviews from prominent sites, your business may not get enough customer attention to stay afloat.

No one can deny that social media has become a powerful online marketing channel. It’s cheaper, less complicated, more effective, and…a lot cooler. The numerous benefits are especially advantageous to small businesses that don’t have print or TV ads.

With communication apps such as Skype, WhatsApp, and Slack aiming to conquer audio and video calling, what is a social networking giant like Facebook to do? In a move to enhance its already ubiquitous Messaging app, Facebook is all set to follow suite and occupy a space alongside some of the most dominant VoIP apps in the market, particularly in desktop group video calling.

From being an emerging app that allows sharing photos of puppies in vintage-themed filters, Instagram has transformed into a marketing tool that savvy businesses ought to have. The photo-sharing giant now has more than 500 million users, making it an ideal online marketplace.