Social media networks can be used by healthcare organizations to advertise their services as well as communicate with patients and get them more involved in their own healthcare. However, there’s always a risk that Health Insurance Portability and Accountability Act (HIPAA) rules and patient privacy will be violated on social media networks. To ensure HIPAA […]
How to stay HIPAA-compliant on social media
How to lower data consumption on your Android device
If you use an Android device with a data plan, it’s important to be able to control the data you use on downloads. Otherwise, you could end up with a decreased battery life, slower connection speeds, and higher bills. Here are five ways to avoid these. Delete data-draining apps Apps that constantly consume your mobile […]
How does social media usage affect HIPAA compliance?
Social media can be an effective tool for sharing experiences, building professional connections, and broadcasting conventional healthcare announcements. However, posts that contain client or patient-specific information can have dire consequences for healthcare organizations. What social media actions violate HIPAA rules? Posting patients’ protected health information on social media, even if it’s accidentally, without the patients’ […]
4 Biggest Facebook marketing mistakes
Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money. With that said, make sure you don’t fall […]
Social media tips for your small business
Is your small- or medium-sized business (SMB) using social media and content marketing strategies to boost profitability? If not, it’s about time you do. Your competitors are already doing the same, so you have to find ways to make sure you rise above the crowd. Here are a few tips to get you started. Create […]
How to create a Facebook ad that sells
Your products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where advertising comes into play. Yet for a small business with a limited budget, an ad placement in traditional media is costly. But thanks to Facebook’s online platform, advertising is now more affordable. Why advertise on […]
Making the most of digital marketing
Many business owners believe they should be promoting their organization in as many places as possible. Realistically, however, updating social media statuses without proper planning and strategy could do more harm than good. Read on to understand how timing is everything in social media marketing. Social media has helped businesses not only to cut down […]
Which social media platform fits your SMB?
There are no one-size-fits-all options when it comes to the right social media platform for your small- or medium-sized business. Facebook might be the biggest name in social media networks, but there are trendier platforms like Instagram and Twitter that millennial customers usually prefer. Different platforms attract and cater to different people, and it’s essential […]
Valuable strategies for SMBs on Facebook
Facebook’s most recent monthly active users numbered over 2.3 billion. That’s almost one account for every three people on the planet! Many of your ideal customers use this platform to interact with businesses and creating a page for them to engage with yours costs almost nothing. Here are six free ways to get more eyes […]
Tips on more efficient data use for Androids
If you rely on an Android device and a data plan for email, news, and business, it’s important to optimize how and when that information is downloaded. WIthout careful consideration, you could end up with slower connection speeds and higher bills. Here are 5 ways to avoid those problems. Delete data-draining apps Apps that keep […]