The cloud is becoming an increasingly popular option for small- and medium-sized businesses (SMBs) like yours. However, many business owners are not aware of the costs associated with using cloud technologies. These costs can add up over time if you're not careful.

Business owners need to be aware that there are certain unexpected costs associated with the cloud. These costs may not add up to much at first, but they can eventually cost you more than the service is worth. You need to know what measures you can take to keep those costs down.

Virtual reality (VR), the technology that immerses users in digitally created simulated experiences, is experiencing a surge in growth. There are now many more uses of VR than first realized. These include applications in academic research, engineering, design, the arts, and entertainment.

Small- and medium-sized businesses globally are adopting cloud technologies. However, there are hidden costs that some business owners might not be aware of. They might not seem like much at first, but those costs could eventually snowball. Follow these five tips to keep the cloud from breaking the bank:
No standalones
Cloud services come in various shapes and sizes, many of which are standalone platforms with rates that increase over time.

To truly understand their customers’ purchasing habits, all content marketers have to do is follow the clues left on social media platforms. By doing this, they can send the right content to the right audience and increase conversions and sales. Here’s what you need to know to utilize social media to your business’s advantage.

Despite the Cloud being a powerful and cost-effective solution that many small- and medium-sized businesses welcome with open arms, there are hidden costs that some business owners might not be aware of. It might cost you little at first, but it has the potential to snowball and cost more than your weight in gold.

The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more - which one should they invest in? It’s important that the platform is simple, interactive, and touches base with numerous users with every post.

Besides looking like an early version of Cyclops from The X-Men, what’s with all the hype on virtual reality? How much of a difference can be made by slipping ourselves into a three-dimensional world? For businesses, operating with the same routine day in and day out can be quite monotonous for employees.

“Double-tapping” is a phrase used to describe the liking of photos on Instagram, as a business you’d want to get as many double-taps as you can, but how? Should you invest in buying followers or start an excavation project in search of the genie lamp your parents buried in the backyard? Before breaking out the shovels, try these recently-announced tools to help make your company’s presence on Instagram a valuable one:
Business profile pages
Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past.